For Religious & Puja Purposes, Natural Red Haldi Kumkum Tilak and Pooja Kumkum have special significance in any Puja. The red color of Kumkum represents the divine feminine, optimism, euphoria, and fortitude. Applying it to the forehead brings joy to the mind. It is mixed with water to make a paste that is used to make an impression on the deity's forehead or other Sadhana articles (Yantra, Gutika, etc.).